Stories about the Milwaukee County Zoo and its animals are told through Zoological Society of Milwaukee (ZSM) publications. For a 60-year history of ZSM publications, click here. Then delve into ZSM archives* to see individual publications from the past. The following ZSM publications are available to view or download: Alive, Wild Things, Platy Press, Annual Report, Milwaukee Zoo News and Animal Talk.
* Our archives went online in spring 2010 thanks to help from Zoo Pride volunteers Elizabeth Frank, Mary Kazmierczak and Brianne Schwantes along with retired zookeeper Sam LaMalfa.
This full-color member magazine features stories on animal conservation throughout the world, animals and exhibits at the Milwaukee County Zoo, and the Zoological Society’s extensive education programs that teach about animals and the environment. There are also children’s activities, people profiles and photography layouts. The magazine is published in January, April and October.
This full-color member newsletter keeps you up to date about coming events, animal news at the Milwaukee County Zoo, volunteer opportunities, field trips and animal sponsorships. Wild Things is published five times a year.
To be good stewards of your charitable donations, the PlatyPress newsletter was discontinued as a separate publication on Dec. 31, 2015. Platypus Circle information, events and articles are now included in Alive magazine and Wild Things newsletter. View past issues of PlatyPress below. For more information, please call the Development office at 414-918-6151.
Browse our annual reports to monitor the progess that we've made and our financial statement for each year.
The first issue of Milwaukee Zoo News was May 1951, just in time to promote the official summer opening of the Milwaukee County Zoo (still the Washington Park Zoo at that time), which was June 17. Back then the Zoo was not open all year, as it is now. It was open to the public only during the warm weather season. Milwaukee Zoo News was created and published by the Zoological Society for its members. The newsletter was an 8 ½-by-11-inch, glossy paper, black-and-white publication of four pages. It featured lots of news about new animals at the Zoo plus a few photos. Our archives are missing several issues of this newsletter. If you have copies of any missing issues, please mail them directly to Publications, Zoological Society of Milwaukee, 10005 W. Blue Mound Rd., Milwaukee, Wis. 53226. (In that first issue of Milwaukee Zoo News, a small notice said that the predecessor to Milwaukee Zoo News was a mimeographed news sheet. In the Zoo archives, we found only a few copies of these early publications.)
The successor to Milwaukee Zoo News was Animal Talk. This chatty, fun-to-read little newsletter was started and written by Walter Kroening, the first executive director of the Zoological Society of Milwaukee. His was an unpaid position, and he devoted many hours to the Zoological Society and to promoting the Zoo. Kroening had a stroke in September 1980 and died Feb. 5, 1981. So there was a gap in publications during that time. Carol Moore Waite became Zoological Society executive director Feb. 1, 1981, just days before Kroening died. Waite also took over the publication.